Author Index

A

  • Asadollahi, Ehsan Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
  • Atghia, Nahid Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]

B

  • Baghban Baghestan, Ehsan The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
  • Bagheri, Hadi The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
  • Bay, Nasser The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
  • Bay, Nasser Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]

C

  • Chorli, Ali Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]

D

  • Darvishi Harzevili, Fariborz Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]
  • Dast Amooz, Leila Designing a competency model for Iranian sports marketers [Volume 2, Issue 1, 2021, Pages 31-52]
  • Davari, Alireza Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]

E

  • EGHBAL, MARIAM Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
  • Eydi, Hossein Identifying barriers to Development of Iranian Premier League Brand by Integrating Balanced Scorecard Approach and AHP [Volume 2, Issue 1, 2021, Pages 131-155]

F

  • Faghir ganji, malihe Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2022, Pages 1-34]
  • Farahani, Abolfazl Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Ferdowsi, Mohammad Hassan The effect of entrepreneurial marketing on the financial performance of sports products manufacturers with the mediating role of Information Technology [Volume 2, Issue 2, 2021, Pages 127-150]
  • Forghani Ozrudi, Mohammadbagher Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]

G

  • Ghasemi, Hamid Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Ghezelsefloo, Hamidreza Investigating the factors influencing the competitive marketing of small sports businesses during the coronavirus outbreak [Volume 2, Issue 4, 2022, Pages 147-176]
  • Goharrostami, Hamidreza Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]

H

  • Hatami, Maziyar The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
  • Heidari Toupkanlou, Mohsen Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
  • Heydari, Reza Investigation the Identity Status of Iranian Premier League Football Clubs Fans (A Case Study of Esteghlal Tehran Cultural and Athletic Club) [Volume 2, Issue 1, 2021, Pages 53-74]
  • Heydari, Reza Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
  • Hosseini, Seyyed Emad Determining the factors affecting the promotion of the selected sports apparel brand of the country [Volume 2, Issue 2, 2021, Pages 21-48]

I

  • Izadi, Sheno The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]

K

  • Keshkar, Sara Qualitative pattern of virtual reality application in sports marketing [Volume 2, Issue 4, 2022, Pages 1-34]
  • Khodamoradpoor, Mozhgan The impact of brand awareness and reputation on brand citizenship behavior with the mediating role of brand differentiation among sports goods customers [Volume 2, Issue 4, 2022, Pages 35-64]
  • Khodsparast, Siavash The Impact of Corporate Social Responsibility Measures on Brand Love for Sport Teams [Volume 2, Issue 3, 2021, Pages 123-152]
  • Khoram, Mohamad hasan The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
  • Khosravi, Sakineh The role of psychological ownership in satisfying the psychological needs and customers’ happiness feeling of private sports clubs in Gonbad Kavous city [Volume 2, Issue 3, 2021, Pages 179-204]
  • Khosravizadeh, Esfandiar The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]

M

  • Mahmoudian, Abed Analysis Reporting and Handling Nonresponse in Sports Marketing Articles [Volume 2, Issue 3, 2021, Pages 153-178]
  • Mohamadi Turkmani, Ehsan Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
  • Mohammadi Torkamani, Hojjat Ecological-Humanitical Feasibility of Sports-Ecotourism Development in Desert Areas (Case Study: Qom Province) [Volume 2, Issue 1, 2021, Pages 100-130]
  • Moharamzadeh, Mehrdad Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]
  • Mondalizadeh, Zeinab The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences [Volume 2, Issue 1, 2021, Pages 156-180]
  • Moradi, Mohammadreza The Effect of the Mental Image of the Country of Origin of the Brand on the Formation of Brand Equity Resulting in Brand Trust in the Sports Industry (Case Study: Shiraz) [Volume 2, Issue 1, 2021, Pages 1-30]
  • Movahed, Seyed Mohammad Reza The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]

N

  • Naderyan, Masoud Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
  • Nazari, Rasool Presenting strategies for developing the Iranian handball market [Volume 2, Issue 4, 2022, Pages 98-119]
  • Nazemi, Ali The Effect of Green Marketing on Purchase Intention of Customers to Sports Products with Mediating Role of Brand Image [Volume 2, Issue 4, 2022, Pages 177-198]
  • Nouri, Mohammad seayvan Investigating Strategies for Attracting Sponsors in Iranian Professional Volleyball [Volume 2, Issue 2, 2021, Pages 49-70]

P

  • Poursoltani Zarandi, Hosein Meta-analysis of the relationship between service quality and customer satisfaction in sports organizations [Volume 2, Issue 3, 2021, Pages 1-25]

R

  • RahimiKalour, Hosein The Role of Ethical Behavior of Sports Store Employees in Consumer Immediate Purchasing Behavior: Mediated by Trust and Positive Emotional Response [Volume 2, Issue 3, 2021, Pages 26-60]
  • Rahmani, Yasaman Analysis the content of online sales sites of sports products [Volume 2, Issue 2, 2021, Pages 1-20]
  • Ramezaninezhad, Rahim Influence of green marketing on sport brand image and intention to purchase Athletes in Rasht [Volume 2, Issue 4, 2022, Pages 120-146]

S

  • Saadatmandi, Javad prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
  • Salari, Reyhane Investigating the difference in the effectiveness of different types of communication media based on the demographic characteristics of the fans of the Iranian Premier League teams [Volume 2, Issue 3, 2021, Pages 61-91]
  • Salehi, Saadatollah prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]
  • SAMIE, SEPIDE Investigating the effect of assertiveness and self-esteem on customers' intention to repurchase through the mediation of jealousy and love for the brand and active interaction with the brand [Volume 2, Issue 2, 2021, Pages 96-126]
  • Shahmansouri, Ezatollah prioritize and analyze the role of marketing mix elements on the income level of private sports facilities in Qom Province [Volume 2, Issue 3, 2021, Pages 92-122]

V

  • Veisi, Korosh The Model of Relationship between Professional Ethics and Marketing Mix Promoting Sports Services in Private Club Managers in Kurdistan Province [Volume 2, Issue 2, 2021, Pages 71-95]

Y

  • Yaghobi, Ali Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
  • Yazdani, Farshad Relationship between green marketing and the ethical measures of producers with the loyalty of sports products customers [Volume 2, Issue 4, 2022, Pages 65-97]
  • Yektayar, Mozafar The effect of attachment to the event on the behavioral intentions of Premier League spectators with the mediating role of satisfaction and sense of place [Volume 2, Issue 1, 2021, Pages 75-99]